This text is about trendy clothing identified and marketed as ‘sportswear’. The standard of Italian sportswear was acknowledged early on by Robert Goldworm, an American sportswear designer who in 1947 joined his New York-based mostly family firm Goldworm 43 By means of his second company base in Milan, Goldworm became the first American knitwear designer to make the most of Italian quality and convey it to the New York market.
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