SCAD college students are flawlessly prepped for leadership within the dynamic and ultra-competitive world fashion industry. Big brands like Nudie, Monki, Velour and KappAhl are all primarily based in Gothenburg. Manufacturers can even better cater to millennial and Gen-Z consumer preferences by co-opting inventive aesthetics that swimsuit a youthful generation’s tastes, a strategy finest exemplified by Rubchinskiy’s Burberry capsule. The easiest way to understand the consumers’ needs and subsequently predict fashion tendencies is through market … Read the rest
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